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William Hill lays out action plan for Australian expansion

5th August 2013 8:37 am GMT

UK bookmaker William Hill has revealed its year-long action plan to grow its Australian business following its acquisition of Sportingbet Australia with the operator to invest heavily in product, marketing and user experience.

William Hill CEO Ralph Topping said Friday following the release of the company’s first half results that prior to the acquisition, the business had been “run for cash” without significant investment in technology and marketing, necessitating an overhaul of its SEO architecture [...]

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