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Paddy Power to reduce affiliate marketing spend to offset UK tax

4th March 2014 7:36 am GMT

Paddy Power has said that it will look to cut marketing costs and renegotiate lower revenue share deals with affiliates as it looks to mitigate the impact of the UK’s point of consumption tax.

In its full year results released this morning, the operator revealed that if the PoC tax (on 15 per cent of online gaming revenue and 15 per cent of sportsbook gross win) been in place for 2013, its [...]

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