Cross-platform gaming operator William Hill has selected Cambridge-based technology firm Featurespace as its new analytics partner.
The new collaboration will see William Hill and Featurespace deploy a range of sophisticated machine learning analytics and technical expertise to interpret data and achieve greater insight.
Featurespace founder and chief technology officer Dave Excell said that the company had been impressed with William Hill’s commitment to improving customer experience.
“This is the first in a number of exciting announcements planned as [...]
