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AddInvest makes SEK6m investment in Oddsium

2nd June 2016 11:13 am GMT

Swedish technology and media investment vehicle AddInvest Medie Fund has made a SEK6m (€645,000) investment in innovative new sports betting app Oddsium, aiming to help the start-up increase its marketing efficiency.

Oddsium, founded by former Sportingbet, 888 and Betfair veteran Krister Malm, allows users to bet via a range of sportsbook operators through a single login. It acts as a technology-driven affiliate for bookmakers, or a betting-focused version of music streaming service [...]

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