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Playtech completes omni-channel rollout for Ladbrokes

8th March 2018 9:49 am GMT

London-listed gaming technology provider Playtech has integrated its self service betting terminals (SSBTs) with Ladbrokes’ player management platform, enabling omni-channel single account functionality across the entire Ladbrokes UK estate.

The SSBT integration with the Playtech IMS player management system was the final element in the Ladbrokes omni-channel platform integration plan, with the bookmaker’s customers now able to use one account and wallet for all online, mobile and retail transactions.

“Today is a landmark in the evolution of our [...]

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