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Harrah’s to expand online offering in the UK & US

5th August 2010 8:58 am GMT

Harrah's Interactive Entertainment is increasing its online gaming offering in partnership with 888 subsidiary Dragonfish, launching a number of new products aimed at the UK and US markets.

Leveraging the strength of its World Series of Poker (WSOP) brand, Harrah's and Dragonfish are to launch a free-to-play WSOP online poker offering in the United States, providing a valuable customer acquisition channel ahead of any liberalisation of the market.

Although any regulation of the US online gaming market [...]

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