Stockholm-listed LeoVegas has upgraded its platform to allow the operator to launch new customised brands in various markets under the collective name Brands of Leo.
The new multi-brand strategy follows an upgrade to LeoVegas’ proprietary technical platform, which enables the company to develop and expand the platform with more brands.
“LeoVegas’ goal has always been to market a global brand with a local touch – a successful strategy for leovegas.com that continues to take market shares,” said [...]
