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Sportradar adds Belgian basketball to OTT offering

9th July 2019 8:52 am GMT

Belgian basketball fans are set for an enhanced viewing experience in the upcoming season following a deal between the EuroMillions Basketball League (EMBL), sports data provider Sportradar and PlaySight.

The agreement will see PlaySight produce match coverage for distribution via Sportradar’s OTT platform to help drive fan engagement and maximise betting opportunities, with the coverage strengthened by the addition of live graphics in all EMBL games.

PlaySight uses artificial intelligence and connected camera technology across the league’s [...]

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