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MDI to enhance Iowa Lottery’s loyalty programme

21st March 2011 10:08 am GMT

MDI Entertainment, a wholly owned subsidiary of Scientific Games Corporation, has signed an agreement to enhance the Iowa Lottery’s existing players club through the company’s Properties Plus player loyalty programme, while also providing the lottery with access to MDI’s complete portfolio of licensed games and second chance promotional games.

Included within the internet-based player loyalty programme are a players club with a registration site, second chance promotional games, play-for-fun games, as well as Play It Again drawings [...]

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