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PKR launches social media strategy

11th July 2011 8:28 am GMT

PKR chief executive Malcolm Graham has revealed a two-pronged strategy that will see the company reinvent itself as a B2B provider and as a social networking player.

PKR’s developers are busy building a new facebook version of PKR’s renowned 3D poker, which will see the company move away from a purely hard gambling product and into the world of virtual goods as it looks to monetize play-for-fun players.

“Over the next year we will have a product [...]

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