Entain has extended its long‑standing Virtual Sports partnership with Inspired Entertainment, with the new deal including an upgraded Virtual Soccer game.
The multi‑year extension secures continued access to Inspired’s Virtual Sports portfolio across Entain’s global brands, and includes the enhanced Virtual Soccer with BetBuilder, launching ahead of this year’s football World Cup.
“Virtual Sports continues to be an important and growing category for our customers globally,” said Entain sportsbook director Jamie Crossfield. “Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands.
“Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”
Additional new Virtual Sports titles will also roll out later this year as part of an enhanced content pipeline.
“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, president and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”
Shares in Inspired Entertainment Inc (NASDAQ:INSE) closed 3.80 per cent higher at $6.83 per share in New York Monday, while shares in Entain plc (LSE:ENT) were trading at 531.60 pence in London earlier Tuesday.