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SBTech enters South African market with Bet.co.za

7th April 2020 9:57 am GMT

Sports betting technology provider SBTech has entered the South African market for the first time through a deal with leading online sports betting operator Bet.co.za.

Bet.co.za has migrated to SBTech’s sportsbook and iGaming platform, with the integration including new content from BetGames.TV, enabling South African players to bet on live lottery draws and live games using localised payment options.

The deal also includes access to SBTech’s tailored trading and risk management strategy, which has been localised for the South African market.

“We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators,” said SBTech chief development officer Andrew Cochrane. “A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”

Bet.co.za CEO Scott Canny added: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.

“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”

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