Sportsbook technology provider FIRST has penned a long-term partnership with licensed Brazilian sportsbook operator Pixbet.
FIRST will provide the operator with a fully localised online sportsbook, featuring a Portuguese user experience, real-time PIX payments integration, and dynamic odds models covering Brazilian football, including the Brasileirão, Copa do Brasil, and Série A–C regional leagues.
“Pixbet isn’t just a market leader, it’s part of Brazil’s sporting DNA,” said FIRST CEO and founder Tom Light. “Our partnership reflects a shared belief in high performance, innovation, and long-term alignment with regulation. Together, we’re setting a new standard for what the modern Brazilian sportsbook should feel like
Diomar Tadeu Dantas, CEO at Pixbet, added: “Our sportsbook has gained remarkable traction since integrating FIRST’s technology. We’ve seen a clear shift in player preference from casino to sports, driven by a faster, more intuitive, and fully Brazilian experience. With FIRST’s Tier 1 expertise supporting us, we’re more confident than ever in the future of Pixbet.”
The partnership strengthens FIRST’s presence in Latin America, where its technology currently supports over 35 operators.
Pixbet was founded in 2020 and currently holds partnerships with over 29 football clubs.