London-listed betting and gaming operator GVC Holdings has appointed David Lloyd-Seed as director of investor relations and external communications.

Lloyd-Seed will begin his new role in March, taking over from Nick Batram, who returns to his role as group director of corporate strategy and development.

Reporting to chief financial officer Rob Wood, Lloyd-Seed will be responsible for leading the group’s strategic external communications with investors, the city and key stakeholders.

Lloyd-Seed joins GVC from Powerscourt, GVC’s strategic communications advisor, where he has served as head of capital markets since April. He brings over 15 years’ experience in investor relations to the role from companies including Telefonica UK, Severn Trent and Dixons.

“David brings a huge wealth of experience and expertise to the group from the City and as a strategic advisor and communicator,” said GVC chief financial office Rob Wood. “His appointment adds further strength and depth to our management team and I am delighted to welcome him on board.”

Commenting on his appointment, Lloyd-Seed said: “I am delighted to be joining GVC and am looking forward to working with the most dynamic management team in the sector.

“This is a hugely exciting time for GVC as it consolidates its position as a global industry leader, continues to expand into newly regulating markets, and leads the industry in responsible gambling.”

Shares in GVC Holdings plc (LSE:GVC) were trading up 1.01 per cent at 898.20 pence per share in London Wednesday morning.