The University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI) has launched an AI research hub to assess the risks and opportunities of AI in the gaming industry.

UNLV’s International Gaming Institute research director Kasra Ghaharian and industry veteran Simo Dragicevic are the co-founders of the AiR Hub, which aims to develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.

Air Hub is supported by several industry companies, with representatives from evoke, Playtech, ROGA, and Kindbridge Behavioral Health serving on AiR Hub’s advisory panel, alongside others.

The hub has already begun work on several key initiatives, including an upcoming report on the state of AI in gaming. This report will examine current and future use cases and index companies on their AI maturity.

Other initiatives currently underway include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance. The hub will also develop a benchmark for critical AI systems within the sector.

“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey,” said Ghaharian. “Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry.”

Dragicevic added: “We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices.

“We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry.”