BetMGM has appointed former Rocket Mortgage executive Casey Hurbis as chief marketing officer.
This is Hubris’ first role in the gambling industry and will see him report to BetMGM chief revenue officer Matt Prevost.
Hubris brings over thirty years of consumer marketing expertise to the role, having most recently served as senior vice president of brand experiences and strategic partnerships at Rocket Mortgage.
He also serves on the board of directors for Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators, and the Detroit Sports Commission.
“Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team,” said Prevost. “Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”
Hurbis added: “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth.
“BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”