New Jersey-headquartered lottery equipment supplier Smartplay International has added Kelly McHale-Kleinfelder to the company’s executive team as vice president of technology and production.

McHale-Kleinfelder brings over 25 years of senior level management experience to the role with expertise in developing strategic IT roadmaps, leading digital transformation initiatives, and aligning technology with business goals to drive revenue growth.

In her recent role as managing partner at Strategic Elevation Advisory Group, she provided technology consulting to mid-market manufacturing and distribution organisations, focusing on compliance, ERP implementations and modernisation projects.

“We are thrilled to welcome Kelly to the Smartplay family,” said Smartplay president Tom Markert. “Her leadership, technical expertise, and strategic vision align perfectly with our mission to deliver cutting-edge solutions to the lottery and gaming industries. Kelly will undoubtedly contribute significantly to our continued success and innovation.”