Mohegan has promoted Guy Greene to chief marketing officer (CMO) of its iGaming division, Mohegan Digital.
In his new role, Greene will oversee the marketing and advertising strategies for Mohegan’s growing iGaming and online sports betting products, which include Mohegan Sun Online Casino in Connecticut, PlayFallsViewCasino.com in Ontario (Canada), Mohegan Pennsylvania Online Casino, and the recently launched Mohegan Pennsylvania Online Sportsbook.
Greene’s career started at Foxwoods Resort Casino in 1993 prior to joining Mohegan Sun when it opened in 1996, where he was hired as Player’s Club Manager.
He was then promoted to various director-level marketing positions for Mohegan Sun before spending time with Pechanga Resort Casino. Later, he served as strategic account & program director for Connecticut-based Overabove Marketing & Advertising Agency, before rejoining Mohegan in August 2021 as director of loyalty digital marketing.
“Guy Greene brings a wealth of knowledge and a proven track record to Mohegan Digital and the evolving marketing strategies we’re implementing,” said Mohegan Digital president Rich Roberts. “We’re excited to have him at the helm of our marketing as our iGaming and online sports betting business continues its growth.
“Guy’s leadership will be instrumental in driving innovation, strengthening our brand presence, and ensuring we stay ahead in this dynamic, fast-evolving market.”