Marlow joins the executive team as the company looks to capture the growing opportunity within real-time sports data and the live moment economy
Sports data provider Genius Sports has brought in experienced marketer Tony Marlow as its new chief marketing officer (CMO).
Marlow brings extensive experience building high-growth marketing organizations at the intersection of media, technology and advertising.
Most recently, he served as CMO at California-based LG Ad Solutions, where he helped establish the company as a category leader in connected TV. He previously held CMO roles at Integral Ad Science and Data Axle, and also led B2B marketing at Yahoo for more than eight years.
In his new role, Marlow will focus on leading the company’s global go-to-market efforts across its core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands.
“We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem,” said Genius Sports CEO Mark Locke. “As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.”
Commenting on his appointment, Marlow said: “I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most.
“That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.”
Shares in Genius Sports Ltd (NYSE:GENI) were trading 3.54 per cent lower at $4.22 per share in New York on Thursday.