Racing broadcaster Sky Racing World, a subsidiary of Australian gaming giant Tabcorp, has appointed former managing director of Sportech Racing Dave Haslett as its new president and CEO.

Under his charge, Sky Racing World will look to bring Australian and New Zealand racing to the North American market.

The company holds the international rights for Australian and New Zealand thoroughbred, harness and greyhound racing, and recently acquired the assets of Wyvern, which formerly marketed Australian and New Zealand racing in North America.  

“Australian and New Zealand racing is recognised globally for its high quality and attractiveness as a betting product,” said Haslett. “I am committed to growing the Sky Racing World business and providing first class support and service to our North American betting partners.”  

Haslett was managing director of Sportech Racing before leaving to join Avantair in January 2013 as chief operating officer. Prior to joining Sportech in 2000, he was the managing director of the Horserace Totalisator Board in the UK. He has also served as assistant general manager of the Totalisator Agency Board in South Africa.

Sky Racing World claims that its Australian and New Zealand racing products are a “great fit” for the North American market as they provide quality racing content during the evening hours, with racing offered seven days per week, with three or more cards each day. The product also includes live vision broadcast and videostream.

Sky Racing telecasts more than 80,000 races each year to viewers in Australian and across the world. It transmits to more than 5,000 outlets in Australia and into 51 countries across the world via satellite, cable, mobile and internet.

It launched Sky Racing2 and Sky Racing World in 2010 in order to expand its network to give viewers the most comprehensive coverage of the three codes of racing anywhere in the world.