US gaming and lottery supplier Scientific Games Corporation has hired Susan Cartwright from International Game Technology (IGT) to lead the company’s global external and internal communications, reporting to chief executive Gavin Isaacs.
Based at Scientific Games’ global headquarters in Las Vegas, Cartwright has been appointed vice president of corporate communications and will also take charge of the company’s social responsibility programme, effective immediately.
She joins the supplier after three years as vice president of corporate communications for IGT, where she was responsible for developing the supplier’s global communications strategy and corporate branding, among other areas. In that role, she was also tasked with overseeing government and investor relations communications, web initiatives, sales enablement and merger communications.
Cartwright also served on the steering committee for IGT’s social casino division DoubleDown, helping the brand generate double-digit growth and become cash accretive in just two years.
Before joining IGT in July 2012, she worked in a number of senior management positions in marketing, advertising, communications and operations with agencies such as Noble Communications, Omnicom’s Element 79, Energy BBDO and DDB, and Leo Burnett.
In these positions she has worked with clients such as Johns Hopkins University, Quaker Snacks, vodka manufacturer Stolichnaya and pharmaceuticals giant Bayer.
“It is an honor to welcome someone with Susan's experience, knowledge, and creativity to join my senior team overseeing our global communications initiatives,” Gavin Isaacs said of her appointment. “She is a proven performer who will provide us with valuable leadership and counsel, bringing both industry experience and years as a trusted advisor and partner to a number of large and well-respected organizations.
“Susan is talented and passionate, and I have no doubt that she will help to elevate our visibility by increasing and amplifying our voice to all stakeholders through many different channels,” he added.