London-listed 888 Holdings has announced the relocation of its head of commercial development Yaniv Sherman to the company’s New Jersey office.

Sherman is currently responsible for all of 888’s commercial initiatives, including the company’s B2B arm Dragonfish, and will relocate from Israel to the US in September to spearhead the company’s expansion into the growing regulated US iGaming market.

He has headed up 888’s business development team for the past ten years, and was appointed head of commercial development last year as part of a reorganization of 888’s senior management team.

Sherman will continue heading 888’s business development and B2B operations from the US, along with the development and building of 888’s US-facing operations, which includes the poker interstate-shared liquidity network across three states (Nevada, New Jersey and Delaware) with Caesars’ World Series Of Poker and the Delaware Lottery.

“Yaniv’s relocation to our New Jersey office is another important step in 888’s long-term development in the regulated US market,” said 888 chief executive Itai Frieberger. “The recent Supreme Court decision to repeal PASPA and the potential for state-by-state regulation of sports betting in the US presents 888 with a unique opportunity to leverage our cutting-edge technology and market know-how to further expand our footprint in what could be the biggest regulated online gaming market in the world in a few years.

“We are very excited by these opportunities and are confident that Yaniv’s track record, strong relationships with regulators and partners, and his deep knowledge of the American market, will help 888 to further expand in the US as regulation allows.”

Shares in 888 Holdings plc (LSE:888) were trading at 235.80 pence per share in London Thursday morning, having hit a 52-week low of 234.00p yesterday.

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