London-listed betting and gaming operator William Hill has appointed Ken Fuchs as president of digital at William Hill US.

Fuchs most recently served as chief executive of sports data provider STATS, whose clients include William Hill, prior to which he was VP of Yahoo Sports, Yahoo Finance and Yahoo Entertainment and Music, where he led the development and growth of fantasy sports.

“Our aim is to be the market leader in the US, with a presence in every state that legislates and the best retail and mobile experience on offer,” said Philip Bowcock, chief executive of William Hill. “There’s a huge amount to play for, so it’s pleasing that we’re building the best possible team to go after it. Ken has deep digital expertise and will be a great asset as we build on the momentum we’ve generated in the US in recent months.”

William Hill US currently operates over 100 sportsbooks in the United States in Nevada and New Jersey, and provides its sports betting solutions as a licensed supplier in Mississippi, West Virginia, Pennsylvania and Rhode Island.

“Sports betting is just getting started in the United States, and I’m thrilled to be joining one of the world’s most recognised and respected brands at such an exciting time,” Fuchs said of his new role. “William Hill US already has an established, successful business in Nevada and has made fantastic progress since sports betting was legalized elsewhere earlier this year. I look forward to working with the team in our pursuit of market leadership and delivering great digital and mobile experiences for our customers and partners.”

William Hill US chief executive Joe Asher commented: “We are excited to have Ken join our team. He has a proven record at leading technology/media companies and a strong digital background that will allow us to continue to innovate and enhance our digital offerings as additional states legalise sports betting.”

Shares in William Hill plc. (LSE:WMH) were trading up 1.32 per cent at 157.80 pence per share in London Wednesday morning.

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