New brand will unify Delaware North’s casinos, rewards program and iGaming offerings
Gaming and hospitality company Delaware North is rebranding its retail and online gaming businesses to Ember Entertainment.
Ember Entertainment is now the unified brand of the company’s rewards program and online betting and gaming offerings, replacing Delaware North’s existing brands.
Ember Casino recently launched in New Jersey’s online gaming market and the company’s Betly online casino in West Virginia is also adopting the new name.
Ember Sportsbook replaces Betly in West Virginia and the MVGBet online sportsbook brand in Ohio, while free-play social casino Lucky North Casino rebrands to Ember Jackpot Casino.
The company’s land-based casinos will continue to operate under their existing brands as a part of Ember Entertainment.
“Delaware North has created a cohesive identity for our gaming business that reflects modern consumer expectations and positions us for growth in a rapidly expanding category,” said Jason Gregorec, president of Delaware North’s gaming business, now Ember Entertainment.
“The new omnichannel presence creates seamless customer engagement across all channels – physical, digital and experiential – connecting brick-and-mortar, digital gaming, sportsbook and rewards, as well as dining, lodging and retail at our gaming properties.”
Jill Eden, vice president of marketing at Ember Entertainment, commented: “This isn’t just a new name or a new logo. It’s a commitment to delivering an elevated, personalized experience for every single guest, whether they are visiting us in person or playing from home. Ember represents not just a new identity, but a more connected guest journey across every touchpoint.”
As part of the rebranding, the current Lucky North Rewards loyalty program becomes Ember Rewards and is now available across all Ember Entertainment properties and online offerings.