UK-based sports gamification provider Low6 has named chief strategy officer Josh Turk as a new board member.

Turk has been with the supplier for more than four years, during which time he helped to solidify the company’s multi-year partnership with the National Hockey League (NHL) as its official free-to-play game vendor.

The games include NHL Bingo, NHL PrePlay, The Pepsi Zero Sugar NHL Goalie Challenge, NHL All-Star Fan Vote, NHL Playoff Bracket Challenge, and NHL Stats Streak.

Turk joins CEO Jamie Mitchell, chairman Andy Clerkson and non-executive director Jeffrey Haas on the board of directors of Low6.

“We are pleased to welcome Josh to the board and look forward to working with him to pursue long-term value creation,” said Clerkson. “His substantial iGaming and technology expertise will help us accelerate our transformation plans and fully capture the significant growth opportunities ahead for Low6.”

Mitchell commented: “We are excited to welcome Josh Turk as the company’s latest board member addition. The Low6 board of directors unanimously elected Josh to join, bringing a new perspective into the board as we embark on our next phase of growth.

“Josh’s leadership skills and solid relationships acquired within the Gaming industry from both the operator and technology companies placed an integral role in the company surpassing our last two years of revenue and product deliver targets. We are well positioned going into this transformational 2024 fiscal year.”

Turk said of his appointment: “I am excited to join the prestigious group of talented directors on the board. I believe Low6 can enhance our innovative gaming platform by expanding our white-label product portfolio and double down on UltimateFan becoming the ultimate destination for Gen-z and millennial sports fans.

“I am committed to working alongside my fellow directors and senior management team to continue to transform the company, leading the market in B2B free-to-play with iGaming customers from around the globe. Our game leverage our iGaming clients omni-channel acquisition and retention capabilities, directly increasing player daily login and ultimately driving higher player LTV. We are confident that the company will continue to accelerate its progress p and transformation throughout 2024.”