Superbet founder Sacha Dragic is set to return to the Romania-headquartered betting and gaming operator as co-chief executive officer.

Dragic will hold the role alongside Jimmy Maymann, who was named CEO in January to replace Johnny Hartnett.

Maymann joined the operator in April 2023 as deputy chair after serving as CEO of the Huffington Post and senior vice president at tech company AOL.

Hartnett originally took over from Dragic in August 2019 when Dragic became chairman of the company’s board, a role he held until February 2023.

He now returns to the C-suite as part of a number of changes to the company’s senior management team.

Albert Simsensohn has been promoted to chief operating officer (COO) after one year in the same role at the company’s Lucky7 Ventures arm.

The current VP of product and data, Andrei Dusu, has been named chief product officer, and Sameen Jalal, Superbet’s VP of engineering, has been named as the group’s chief technology officer.

“In Superbet we always stretch for more, and after considering all of the opportunities we have ahead of us, it was obvious for me that we should strengthen our leadership team even further,” said Hans-Holger Albrecht, chairman of Superbet.

“Working closely with Sacha and Jimmy, I’ve seen that they are a powerful combination, which, alongside the rest of our leadership team, will help us to deliver our global ambitions even faster and more efficiently.

“I’m delighted with the appointments of Sameen, Andrei and Albert who each bring exceptional global platform experience and capability to our leadership team.”

Dragic added: “At Superbet we have always planned many horizons ahead with ambition and I’m pleased to see the progress and speed with which the team have been growing and scaling the business to meet this ambition.

“The opportunities ahead of us, however, are significant and so it was the right time to return to the business and also to further strengthen our leadership team with global platform and scaling experience.”

Maymann said of the management changes: “The appointments of Sameen, Andrei and Albert further strengthen our leadership team, enabling us to scale further and quicker. I’m looking forward to partnering with Sacha and the rest of the leadership team to accelerate from a strong base.”