Gauselmann enters payments sector with paylado launch

German gambling giant Gauselmann has made its first foray into the payments sector with the launch of payment app paylado.

Through a partnership between Gauselmann subsidiary EPG Financial Services and European payments business Funanga, paylado enables players to top up their Gauselmann accounts using their smartphones in thousands of retail and casino locations.

Other locations include large petrol stations, supermarkets, as well as select Gauselmann-operated entertainment venues.

“We work with the biggest iGaming brands in the world, and the EPG Financial Services partnership is a perfect demonstration of why,” said Funanga CEO Jens Bader. “The paylado team was building an innovative payment solution for users and needed an out-of-the-box white label product, that is reliable, established, and designed predominantly for iGaming.

“We knew that the service would need to meet customer expectations from day one, with no teething problems. It also needed to be easy to use and incredibly secure.”

EPG Financial Services and paylado CEO Rupert Kainzbauer commented: “We chose Funanga for its robust track record on customer security, regulatory compliance, and technical quality. Gauselmann has built an unrivalled reputation in the casino and entertainment sectors. We expect our customers’ iGaming experience to meet the same high standards.

“Having a large ready-made network of POS locations was therefore essential because it would enable players to pay from tens of thousands of convenient locations immediately. The additional advantage with the Funanga platform is the embedded automated closed loop nature of the product.”

Gauselmann first acquired a stake in EPG in 2014 and took over full ownership of the company in 2018.