Bragg Gaming has extended an agreement to provide its player account management (PAM) platform to Entain’s BetCity.nl brand in the Netherlands.
The new agreement runs until 2025 and sees Bragg continue to provide its proprietary and aggregated casino content, as well as the delivery of sports betting products, to customers of the leading Dutch operator.
In addition, Bragg will integrate with several new iGaming suppliers to further enhance the localised content portfolio the company provides to the Dutch market.
“As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago,” said Bragg chairman and CEO Matevž Mazij. “We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.
“In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading iGaming supplier.”
Shares in Bragg Gaming Group Inc. (TSE:BRAG) closed 1.79 per cent lower at $6.04 per share in Toronto on Tuesday.