Deal marks another milestone in sportbook supplier’s continued expansion in regulated markets
Betby has entered Poland’s regulated sports betting market for the first time through a new partnership with Betters.
The agreement will see Betters integrate Betby’s full sportsbook solution, including its proprietary esports feed Betby Games.
“Entering the Polish market represents a significant milestone in Betby’s international growth strategy and further strengthens our commitment to expanding our presence across regulated markets worldwide,” said Betby director of business development Stefanos Karakidis.
“Poland is a mature and highly competitive market and our partnership with Betters reflects our strategy of working with established local operators to deliver tailored, high-quality sportsbook experiences while building sustainable growth in key regulated jurisdictions.”
Konrad Łabudek, CEO at Betters, added: “Betby stood out to us through the combination of its sportsbook technology, localized content offering and continued focus on product innovation. Integrating its complete solution gives us access not only to a strong core sportsbook but also to differentiated products, allowing us to continue evolving the experience we provide to our players in Poland.
“We are delighted to become Betby’s first partner in the country and look forward to developing the cooperation together.”
In related news, Betby is introducing a new product that slotifies sports betting by turning real-time sporting action into fast-paced, slot-style gameplay.
Betby SlotBets is built around 15-second betting rounds directly tied to the action unfolding in a live sports event.
In SlotBasketball, the first major real-sports application of the product, each 15-second round is divided into three five-second windows, corresponding to three reels. Each reel records the highest-value event that occurs during its window, including outcomes such as a three-pointer, two-pointer, missed shot, foul or even a period in which no action takes place.
Once the 15 seconds are complete, the three reels form a combination, with matching outcomes producing payouts according to the game’s paytable. Multipliers and additional mechanics further enhance the experience, while the underlying sporting event remains responsible for determining the result.
“We wanted to create something immediately understandable, but still genuinely powered by the live event,” said Betby head of innovation and R&D Kirill Nekrasov. “That is why the sport cannot simply be decoration around a casino mechanic. Every basket, miss, foul, stoppage or quiet interval can influence the game, so the match is continuously building the SlotBet in real time.
“Our ambition goes beyond launching one new product. We believe SlotBets Games can develop its own recognisable mechanics, terminology and player expectations, in the same way that categories such as Crash Games did before. We are introducing a new way to play sports, and we call it slotbetting.”