Finland’s state-owned gaming operator Veikkaus has partnered with Optimove to utilise the company’s CRM marketing solution.
Veikkaus will leverage Optimove’s digital experience platform, Opti-X, to deliver personalised dynamic content to its players, while Optimove’s strategic services team will assist the operator in maximising business results via more curated marketing.
In addition, Optimove’s data-driven approach will allow Veikkaus to further its responsible gambling efforts by anticipating player behaviour.
“This partnership with Optimove marks a significant step forward in driving our growth and responsible gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of marketing at Veikkaus.
“Optimove’s proven ability to deliver personalised, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximising player lifetime value.”
Pete Miles, director of sales at Optimove, commented: “Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland.
“We’re honoured to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalise every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront.”