bet365 selects Optimove as CRM marketing provider

New York-based CRM marketing solutions provider Optimove has been selected by leading operator bet365 to orchestrate and optimise all of its CRM marketing activities. 

Optimove said [...]

2 mins read

Optimove acquires real-time personalisation platform Graphyte

CRM marketing solutions provider Optimove is enhancing its player engagement platform with the acquisition of London-based real-time personalisation specialist Graphyte.

The acquisition is part of Optimove's [...]

1 min read

Optimove appoints Jeff Cleminson as director of client management

CRM marketing specialist Optimove has appointed former SG Digital executive Jeff Cleminson as its new director of client management.

In his new role, Cleminson will oversee [...]

3 mins read

Scientific Games agrees CRM deal to enhance Kentucky iLottery platform

Scientific Games has joined forces with CRM specialist Optimove to enhance the Kentucky Lottery’s iLottery and digital engagement programs.

Scientific Games’ CRM team will utilise the [...]

2 mins read

Pragmatic Solutions adds Optimove CRM to PAM platform

Pragmatic Solutions has strengthened its iGaming Player Account Management platform with the integration of Optimove's CRM Marketing Hub.

The integration will enable Pragmatic Solutions' operator partners [...]

2 mins read

Optimove expands platform with BlueRibbon’s gamification solution

CRM marketing specialist Optimove is expanding its platform capabilities through a new partnership with BlueRibbon.

The BlueRibbon integration will allow Optimove's operator partners to create custom [...]

2 mins read

Pronet Gaming expands CRM capabilities with Optimove

London-based iGaming platform provider Pronet Gaming has signed a deal to integrate Optimove’s CRM marketing hub.

The Optimove integration will enable Pronet's operator partners to leverage [...]

2 mins read

GVC adds Gala and Roar Digital brands to Optimove partnership

Marketing solutions provider Optimove has extended its partnership with London-listed betting and gaming operator GVC Holdings.

1 min read