Rush Street Interactive’s BetRivers brand has launched a new proprietary online poker platform in Pennsylvania.
The new platform was created in close partnership with pro poker player Phil Galfond and aims to provide a player-first experience.
The platform will be linked to BetRiver’s iRush Rewards and Poker Night in America, which will help to promote the brand on its streams and TV programs.
The new platform includes a suite of game formats, including cash games, sit-and-go tournaments, and multi-table tournaments, designed to serve players of all skill levels.
“As poker players, we designed this platform from the ground up to be for the players – all players. From the amateur playing their very first hand to the sophisticated pro, everyone was kept in mind as we focused on fairness, excitement and generous rewards that truly benefit the player,” said Galfond.
“I’ve been heavily involved in the game design, promotions, and policy decisions, and, more importantly, in building an incredible team that sees online poker the way I do.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are incredibly excited about the launch of this platform. Our goal is to create a seamless experience for players, bridging the gap between the BetRivers digital and Rivers Casino offerings.
“By aligning with Rush Street Gaming’s strong retail presence, we are able to leverage our combined strengths to offer a truly unique poker experience that benefits players and drives growth across our entire portfolio.”
Shares in Rush Street Interactive Inc (NYSE:RSI) closed 0.56 per cent higher at $10.82 per cent in New York Thursday, and were up a further 3.14 per cent to $11.16 per share in pre-market.