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High 5 Games selects Swrve to drive mobile player engagement

27th July 2015 6:28 am GMT

Casino games supplier High 5 Games (H5G) has partnered mobile marketing engagement platform provider Swrve as it looks to enhance player engagement and boost revenue from its mobile social casino products.

Through the partnership, H5G aims to improve player retention, cut churn rates and better monetise players. It will do so using Swrve’s mobile marketing platform, which uses real-time decision making to take action in order to better engage players, delivering both reactive and proactive in-app [...]

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