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Betsson looks to drive World Cup engagement with BetBuilder launch

14th June 2018 6:30 am GMT

Stockholm-listed betting and gaming operator Betsson has launched BetBuilder, an accumulator-building product developed by Betgenius and Sportscast.

A customised variant of BetBuilder has gone live across the company's Betsson, Nordicbet and Betsafe brands, using Sportscast's API to build a custom front end.

"We are delighted to announce the release of BetBuilder and further extend our fantastic football offering," Betsson Group director of sportsbook Nick Maurice said. "We expect the World Cup to be the action-packed event of the summer, and [...]

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