Yggdrasil set to unveil new Publishing arm

21st January 2020 1:28 pm GMT

Casino games provider Yggdrasil will unveil its new Publishing division at ICE London next month, allowing customers to license any parts of the supplier’s gaming eco-system.

Yggdrasil’s new strategic approach will see the supplier franchise its entire business to enable partners to instantly create their own end-to-end iGaming offering, which will be supported by Yggdrasil Publishing.

This includes all of Yggdrasil’s current and future content portfolio, the supplier’s gamification tools and new Game Adaption Tools & Interface (GATI) product.

The three core parts of the Publishing arm will comprise; platform IP licensing division YG Franchise, game development and distribution program YG Masters, and game IP licensing division YG Game IP.

“We are really excited to showcase our new Publishing business which will give operators, studios and suppliers all the tools, tech and knowledge to take control of their content production and distribution and create unique player experiences,” said Yggdrasil’s newly appointed head of publishing Björn Krantz.

“This is a ground-breaking global licensing business that significantly changes our and the industry’s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.”

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