GI Games Integrations: Featuring Microgaming, Salsa Technology and more31st January 2020 11:06 am GMT
This week’s platform integrations include Microgaming, The Games Company, Red Rake Gaming, Salsa Technology, Green Jade Games, MGA Games, Hacksaw Gaming, Playson, WorldMatch and Betsoft.
Microgaming / GVC
Leading operator GVC has extended its long-term partnership with Microgaming to include its Coral.com, Galabingo.com, Galacasino.com, Ladbrokes.com and Betdaq.com brands.
The deal follows an initial agreement between the two companies that saw Microgaming’s content made available through GVC’s bwin, partycasino and partypoker brands in regulated markets such as Spain, Italy, Belgium and the UK.
Microgaming’s portfolio includes titles such as Immortal Romance, Thunderstruck II, Jurassic World, and Lara Croft Temples and Tombs, in addition to top-performing partner games.
“Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming,” said Microgaming chief operating officer Andrew Clucas. “Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”
GVC director of commercial management Obdulio Bacarese said: “As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming.
“Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”
The Games Company / Playzido
Skyrocket Entertainment’s The Games Company (TGC) has signed an agreement to integrate its games with Playzido's platform.
The games distribution deal will see Playzido incorporate TGC’s games including Hippie Chicks, Cash Cowboy and Super 7 Wilds.
“We are excited to be joining forces with Playzido," said Skyrocket chief operating officer Richard Clarke. "Their range of premium branded content aligns perfectly with our offering and the partnership will significantly broaden our reach in delivering exciting and standout content for new players to enjoy.
"We look forward to a building a long and successful relationship together.”
Playzido managing director Stuart Banks added: “It’s great to welcome The Games Company to the Playzido platform. We’ve been fans of their games for a number of years and we’re delighted to be able to partner with them to increase their distribution amongst the top tier operators.
"We’re confident that their games will be a big hit with our customers.”
Red Rake Gaming / GAN
Red Rake Gaming has signed an agreement to add its games to GAN’s platform.
The integration will see Red Rake titles including Super 12 Stars, Million7, Asp of Cleopatra, Ryan O’Bryan and Ragin’ Buffalo, distributed via GAN’s content aggregation platform.
“We are delighted to be working with the GAN team and have many synergies across our market strategy,” said Red Rake Gaming managing director Nick Barr. “Our expansion in the Italian market with multiple new clients, and recent entry into the US market, this partnership crowns our recent successes and we are confident that we will have a most profitable collaboration.
“GAN are extremely well established in several of our key markets, and have built a great reputation on delivering the best platform and content to their partners. We are thrilled to be a part of their future.”
GAN managing director Giuseppe Gardali said: “We are delighted to be partnering with Red Rake Gaming offering their unique portfolio of games to our network of operators around the world.
“We look forward to growth with Red Rake in regulated markets where there is a continued desire for innovative top-tier content.”
Salsa Technology / BetPlay
Salsa Technology, the new name for Latin America-facing supplier Patagonia Entertainment, has expanded its presence in Colombia’s regulated iGaming market through a new deal with leading operator BetPlay.
BetPlay will integrate Salsa Technology’s Game Aggregation Platform (GAP), which features over 40 third-party content providers and library of proprietary titles including Halloween Groove Bingo and recent release Jogo dos Bichos Praial.
“Colombia is a massive market for us and we are incredibly proud to sign our partnership with BetPlay,” Salsa Technology global business development manager Victor Arias. “Our GAP has won acclaim around the world and its games will give BetPlay the perfect catalyst for further advancement.”
BetPlay director of operations Carlos Mario Mora Alvarz commented: “We are very glad to be able to include Salsa Technology as our Game Aggregator supplier in our partnership list. In the short history of the Betplay product in the Colombian market today we are the No. 1 platform in the country thanks to the hard work of our team, allies and suppliers.
“Based on this premise, we take the first step in search of an expansion of the BetPlay product with the help of Salsa and its wide range of casino and slot companies for the Colombian market.”
Hacksaw Gaming / Enlabs
Hacksaw Gaming has signed a deal to integrate its portfolio of games with Enlabs’ Optibet brand.
Hacksaw’s games will launch on the operator’s Optibet.com and Optibet.ee sites, including titles such as Stick ‘em, Scratch Platinum and Miami Multiplier.
“We are really proud to be able to offer our games to Enlabs and be part of a diverse and enriching portfolio of slot and scratch card games,” said Hacksaw Gaming chief operating officer Marcus Cordes.
“This partnership is very much in line with our 2020 strategic direction to widen our audience reach and work with new operating partners and Enlabs would mark the first to launch our games in Estonia.”
Enlabs head of gaming Chris Davis added: “We are always looking to expand our casino portfolio to be able to offer our players new and innovative content and Hacksaw’s portfolio does just that.”
Green Jade Games / Iforium
Iforium has expanded its casino aggregation platform following an agreement with Green Jade Games.
The integration will see Green Jade Games titles such as Hammer of Fortune, Spin Bet Station and Coin Flip Deluxe added to Iforium’s Gameflex platform.
“We’re delighted to partner with Green Jade Games, one of the rising stars in the casino games market,” said Iforium CEO Phil Parry. “Famed for their innovative titles and stellar team sheet of industry professionals, we have no doubt their games will prove to be an instant hit with our operators.”
Green Jade Games managing director Ben McDonagh said: “This deal represents a fantastic opportunity to expand our reach across regulated markets with one of the industry’s leading aggregators. We look forward to a long and productive working relationship.”
MGA Games / Iforium
In related news, Iforium has also added content from Spanish supplier MGA Games to its Gameflex casino platform.
The deal expands Iforium’s Spanish and Latin American-focussed offering with MGA titles such as Robin, Champion, Bicho Farm and Bikers.
“The Spanish market needs no introduction, while LatAm is going live at a rapid rate as markets regulate,” said Iforium CEO Phil Parry. “We see this deal as the ideal approach for ensuring our operator partners are able to offer some of Spain’s best gaming content.
“We are thrilled to be working with a highly innovative developer such as MGA Games and look forward to a long and productive working relationship.”
MGA Games general manager José Antonio Giacomelli added: “The agreement offers an excellent collaboration opportunity for both parties: the quality and profitability of MGA Games' products also fits perfectly with Iforium's commitment to users, which focuses on regulated markets and complies with an ever-strict quality framework.”
Playson / Casumo
Playson has signed an agreement to supply its suite of games to operator Casumo.
Through an integration with Relax Gaming’s platform, Playson’s titles will go live across Casumo’s European-facing sites, including slots such as Solar Queen, Rome: Caesar’s Gold and the new Funky Fruits series of games.
“We’re thrilled to take our growing games portfolio live with Casumo, an operator that shares our passion for bringing players an experience dedicated to quality,” said Playson business development manager Lars Kollind.
“Every spin of the reels in a Playson game offers fun and excitement, and we are certain our catalogue will prove hugely popular with Casumo’s customers.”
Casumo head of casino Andreas Vickman added: “We are always looking to expand our offering with vibrant and exciting new video slots, providing our players with the best games on the market.
“We know Playson’s portfolio will be an excellent addition to casumo.com and we look forward to a successful partnership.”
WorldMatch / Tain
WorldMatch has entered into an agreement to integrate its games with casino platform provider Tain.
The deal will see WorldMatch’s portfolio of more than 200 games added to Tain’s casino aggregation platform.
“We are proud of this achievement and happy to reach new players through Tain, the globally recognised casino aggregator,” said WorldMatch head of games development Gabriele De Lorenzi. “We are sure we can boost and promote our brand all over the world thanks to this strong partnership and the common strategy developed with Tain.”
Tain senior sales executive James Davies said: “The Tain casino team and I are excited to kick off 2020 with the inclusion of WorldMatch’s full portfolio of games to our well-established casino aggregation service. The games will initially go live with our long-standing operating partner Parimatch and then made available to all operators on the Tain casino network.
“I look forward to working together closely with the WorldMatch team to make this partnership a long and successful one.”