Malta-based B2B marketing solutions provider BlueRibbon Software has signed deals to supply its jackpot marketing platform to operator 888casino and gaming supplier Pariplay.
888casino will be able to offer players personalized jackpots through the partnership with BlueRibbon, with various tools available including a jackpot widget for each player, enabling them to monitor the growth of their money pot.
“BlueRibbon is an internationally recognised marketing platform,” said 888 senior vice president of B2C Guy Cohen. “With a powerful set of personalised tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino.
“Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.
BlueRibbon co-founder and CEO Amir Askarov said: “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions.
“Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay.”
The agreement with Aspire Global-owned Pariplay will see the supplier integrate BlueRibbon’s player engagement solutions with its Fusion content aggregation platform.
“Pariplay is one of the leading gaming solution providers in the industry and we at BlueRibbon are excited to partner with such an industry innovator,” continued Askarov. “Our unique player engagement platform will furnish Pariplay and its operators with the tools to create and control intuitive gaming experiences, bettering their play and player engagement.”
Pariplay managing director Adrian Bailey added: “The collaboration with BlueRibbon is a perfect match for our Fusion platform proposition, which is designed to provide operators with more than just games, but value-added back-office tools that improve player acquisition and retention.”