IGT to enter Colorado sports betting market with Circa Sports deal

New York-listed supplier International Game Technology (IGT) has extended its US sports betting footprint through a new agreement with Circa Sports.

The deal will see IGT power the Circa Sports' mobile sports betting app in Colorado, which is expected to launch next month via the supplier's PlaySports platform. 

“We look forward to introducing patrons and sports fans in Colorado to the excitement of Vegas-style sports betting through the Circa Sports Colorado mobile app,” said Circa Sports CEO Derek Stevens. “IGT is the ideal partner for our sports betting expansion.

“The IGT PlaySports platform continues to prove its ability to support world-class sports betting operations across the US, and I am confident it will enable us to quickly differentiate Circa Sports in Colorado and beyond.”

Circa Sports agreed a deal earlier this year to enter Colorado’s regulated sports betting market under one of the master licenses held by Century Casino & Hotel Cripple Creek.

“Together with Circa Sports, IGT will expand its PlaySports footprint into Colorado, another US state with compelling sports betting growth opportunities for IGT and our customers,” said IGT PlayDigital senior vice president Enrico Drago.

“Circa Sports is a forward-thinking sports betting provider and we look forward to helping them realize their vision of entertaining users with leading multi-state sports betting experiences through our PlaySports technology and services.”

IGT has now agreed deals to power sportsbooks in 11 US states, including Oregon, Indiana, Iowa, New York, Pennsylvania, Mississippi, Rhode Island, New Jersey and Nevada.

Shares in International Game Technology plc (NSQ:IGT) closed up 2.24 per cent at $6.39 per share in New York Wednesday.