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4ThePlayer.com signs up to Yggdrasil’s GATI system

7th May 2020 9:01 am GMT
NetEnt

London-based games developer 4ThePlayer.com has signed up to Yggdrasil’s Game Adaption Tools & Interface (GATI) system.

4ThePlayer is already a Yggdrasil YG Masters partner and will use the GATI system as its technology interface to access Yggdrasil’s global distribution network and cross-sell games to Yggdrasil franchisees.

“The GATI technology gives our partners a new and unique way to quickly build or port regulation-ready content for global distribution to our rapidly expanding operator and Franchise networks,” said Yggdrasil head of partner strategy Stuart McCarthy. “GATI enables studios to quickly scale their businesses and boost revenue opportunities while their IP is protected, and local market compliance requirements managed.”

4ThePlayer.com founder and business development director Chris Ash commented: “Being part of YG Masters and using Yggdrasil’s unique and standardised GATI technology will give us huge autonomy and significantly decrease our time to market while boosting commercialisation of our innovative games roadmap.

“Yggdrasil has introduced a highly scalable business model that will enable us to both achieve our strategy and maximise our content’s potential, while also making it easier to protect our IP and manage our own resources and timelines with fewer touchpoints over time.”

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