Malta-based B2B marketing solutions provider BlueRibbon Software has signed a deal to supply its jackpot marketing platform to Spanish and Latin American gaming operator Codere.
The partnership will see Codere’s licensed Spanish and Mexican iGaming sites initially utilise BlueRibbon’s player engagement solution, allowing the operator to create bespoke jackpots to drive player acquisition, engagement and retention.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty,” said BlueRibbon co-founder and CEO Amir Askarov. “By partnering with us, Codere is confirming that the same is true for their players.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle.”
Codere product department manager Erez Leket added: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
Shares in Codere SA (MCE:CDR) were trading up 1.77 per cent at €1.15 per share in Madrid earlier Monday.