Fantasy sports operator Basketball Forever has secured more than $4 million in a Series A funding round led by Yolo Investments.

Having recently established a North American office, Basketball Forever plans to use the funds to accelerate growth by increasing its efforts to acquire a bigger audience in the region, expand into other verticals beyond basketball, and deepen its roster of free and real-money games.

Alongside Yolo Investments, other investors include Astralis Capital Management, Andover Ventures, Seth Young of FSG Digital and GMA Consulting, former Pinnacle Sports CEO Paris Smith, David Sargeant of iGaming Ideas, Chris Grove of Acies Investments, and Benjie Cherniak of Avenue H Capital.

Founded in 2015, Basketball Forever has built its brand organically from Australia, amassing a monthly global audience of more than 110 million unique visitors.

“This investment from so many leaders and well-respected voices in the sports betting and gaming space is illuminating,” said Forever Network CEO and co-founder Alex Sumsky. “It shows that not only is Basketball Network going down the path of profitability as a media company, but that expanding into sports betting and daily fantasy is the right move.

“Gamifying the sport media experience is the future. This capital will help us explore that vertical more, grow our North American staff and invest time in making our user experience the best on the market.”

During the NBA All-Star Weekend, Basketball Forever launched its first North American focused game Hot Hands, a free-to-play bingo-style game.

The game saw more than 10,000 users claim more than 35,000 squares on the first offering of the game. Basketball Forever’s stable of games also includes free-to-play games V.O.A.T. and Streaker, with real-money versions of the games on the horizon.

“It’s impossible to ignore what Basketball Forever has done to build a massively engaged audience,” said Yolo Investments founder and general partner Tim Heath. “Their ability to then create a bridge between its users and the games it creates is invaluable.

“We feel like Basketball Forever’s continued venture into sports betting in the North American market will establish them as not just leaders in the space, but as a model for other media companies to follow for years to come.”