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500.com targets 60m customers with Wal-Mart China partnership

28th March 2014 8:43 am GMT

New York-listed Chinese sports lottery operator 500.com has agreed a strategic partnership with online food and beverage retailer Yhd.com, a Chinese subsidiary of Wal-Mart Group.

The agreement will enable 500.com to market its sports lottery games to Yhd's 60 million registered online and mobile customers ahead of the FIFA World Cup in June.500.com said it would provide its technology and experience in managing online lottery products to help Yhd.com to optimize its [...]

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