500.com-owned lottery betting operator Multilotto has expanded its presence in Sweden through an agreement with convenience store operator Direkten.
Direkten has launched a Multilotto-powered in-store gaming platform across 30 shops in Sweden in collaboration with Spelombudet Norden, having completed testing in February.
In-store tablet devices aim to provide players with an enhanced gaming experience, with easy access to the operator’s global lottery jackpots and casino games.
“We are very excited about this campaign as it gives us a [...]
