IWG to develop instant win games based on NetEnt content

Games developer IWG has agreed a deal to develop new online instant win games based on NetEnt’s most popular slot games.

The intellectual property agreement will see IWG produce games based on NetEnt’s assets and adapted for the instant win lottery market.

The first games are expected to be launched in Q3, and will be made available across IWG’s network of 21 WLA and NASPL lotteries around the world, as well as through NetEnt’s Progressive Play RGS platform.

“We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets,” said NetEnt chief commercial officer Andy Whitworth. “This is an important move for us as it enables NetEnt games to reach new players in the lottery sector.

“IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players.”

IWG CEO Rhydian Fisher commented: “We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players.

“We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes.”

Shares in NetEnt AB (STO:NET-B) were trading up 1.64 per cent at SEK37.10 per share in Stockholm earlier Monday.