Sportradar to develop new US streaming platform for Tennis Channel

Sports data provider Sportradar has been selected by Tennis Channel to power the launch of its new direct-to-consumer (DTC) streaming platform.

Following a competitive RFP process, Sportradar will develop the new service, which is expected to be available to all US tennis fans in early 2024, with a focus on creating a seamless experience incorporating data integrations and a wide range of user-friendly features.

The platform will be optimized to scale with the growing demand of Tennis Channel’s subscriber base and comprises thousands of hours of live and on-demand matches, alongside original programming.

“Tennis fans in the US deserve a dynamic viewing experience that delivers the best tennis content and live matches right to their fingertips,” said Sportradar senior vice president of audiovisual Patrick Mostboeck. “With Sportradar’s industry-leading data-driven, end-to-end OTT solution, Tennis Channel will have all the tools and capabilities to meet the needs of their fans all over the US.

“We are thrilled to work closely with Tennis Channel to deliver a platform that allows them to continue to grow engagement with the sport of tennis.”

Sportradar’s partnership with the Tennis Channel dates back to 2019, as the media company’s global data partner and the provider of its international OTT platform.

“Tennis Channel has a longstanding relationship with Sportradar as we’ve worked together to bring Tennis Channel’s unparalleled coverage of the sport of tennis to markets outside the US,” said Tennis Channel International senior vice president Andy Reif. “Now, we’re extremely excited to work with them to bring our flagship linear Tennis Channel directly to tennis fans throughout the US via a new, best-in-class streaming platform, something they haven’t had the chance to enjoy before.”

Shares in Sportradar AG (NASDAQ:SRAD) closed 2.67 per cent lower at €8.76 per share in New York Friday.