Elys partners Caesars for mobile sportsbook debut in Colorado

Elys Game Technology is set to launch its mobile sports betting offering in the United States for the first time through a partnership with Caesars Entertainment.

Elys has secured a market access agreement with Caesars to enter Colorado with its SportBet.com brand, marking its first foray into North American mobile sports betting.

“We are focused on converting recent investments in technology and infrastructure into revenue-generating business in the United States,” said Mike Ciavarella, executive chairman of Elys Game Technology. “Our meticulous market analysis, conducted before our entry into the US B2C online segment, has allowed us to create an effective go-to-market strategy along with a cutting-edge product that we believe will be rapidly adopted by North American sports bettors.

“We look forward to bringing our unique mobile sports betting experience to US customers through our market access agreement with Caesars Entertainment.”

Elys’ mobile sportsbook launch in Colorado is pending regulatory approval.