IMG Arena seals data and streaming deal with Cricket West Indies

Endeavor Group subsidiary IMG Arena has secured the exclusive global data and streaming rights to Cricket West Indies.

The agreement will enable IMG Arena to capture official data from more than 450 matches across the West Indies Men’s and Women’s national teams, West Indies Under 19, West Indies Academy, and various domestic leagues.

The deal was made in partnership with cricket data and analytics provider CricViz, which will provide its Match Centre to deliver advanced data analysis, including graphic visualisations and live action insights, as well as predictive models. CricViz will also support the data collection with its in-ground operation and collection software.

“This partnership has enabled us to increase the number of games that we can make accessible to fans, featuring more detailed live scoring and live match statistics in the Windiescricket.com Live Match Centre,” said Cricket West Indies director of commercial, marketing & communications Dominic Warne. “We’re excited to be able to present more home international and West Indies regional matches than ever before so fans can follow their teams and favourite players.”

IMG Arena president Freddie Longe commented: “Cricket fans are among the most passionate in the world, making Cricket West Indies a fantastic addition to our growing content portfolio. We’re pleased to partner with CricViz and leverage their established position in the sport to drive further fan engagement and deliver first-class content to our partners.”

The West Indies are currently playing England in a series of five T20 cricket games, which they lead 2-1, having beaten England in a best-of-three One Day International (ODI) series 2-1.

Shares in Endeavor Group Holdings Inc. (NYSE:EDR) closed marginally lower at 23.27 per share in New York Friday.