Sportradar has secured an extension to its betting data rights deal with European football governing body UEFA, including the non-exclusive rights to distribute data to non-betting media.
The new multi-year deal expands Sportradar’s coverage across all UEFA club and national team competitions, including the Men & Women’s Champions League, UEFA Women’s 2025, European qualifiers to the 2026 FIFA World Cup, and European qualifiers to the UEFA Euro 2028.
In total, Sportradar will be able to offer more than 900 high-profile matches each season, marking a nearly 33 per cent increase from the previous cycle as a result of the new formats which will be introduced for UEFA Club Competitions at the start of the 2024/25 season.
“We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage,” said Sportradar CEO Carsten Koerl. “This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”
UEFA marketing director Guy-Laurent Epstein commented: “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes.
“Sportradar brings to the table a wealth of experience in this field, and we are delighted to be continuing this successful partnership for the next three years.”
Sportradar and UEFA will also extend their long-standing 15-year integrity partnership.
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 2.54 per cent higher at $11.29 per share in New York Thursday.