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Genius Sports extends Football DataCo partnership through 2029

6th August 2024 9:23 am GMT
Football

Sports technology provider Genius Sports has extended its data partnership with Football DataCo through to 2029.

The partnership was first agreed in 2019 when Genius Sports became Football DataCo’s exclusive supplier of official low-latency data from within stadiums to the sports betting industry.

With this new extension, Genius Sports will continue to deliver live data to hundreds of licensed sportsbooks worldwide.

As part of the new agreement, from next season, Genius Sports will also exclusively provide sportsbooks with official player market data, allowing for a wide range of pre-game and in-play betting markets such as shots on target, pass completion, assists and more.

The sports technology provider also expanded its partnership with the Premier League and the English Football League (EFL) as part of the new agreement to power several technological initiatives across the UK football ecosystem.

“Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports,” said Mark Locke, CEO of Genius Sports.

“This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners.”

Adrian Ford, General Manager of Football DataCo, commented: “Genius Sports has been an exceptional partner to UK football over the past five years, delivering innovative real-time betting experiences for sportsbooks and high-quality player tracking data and solutions for teams.

“We look forward to continuing to expand the relationship with a new rights term from the start of the 2025/26 season and maintaining the highest quality of data to connect millions of fans globally with our competitions”.

Shares in Genius Sports Ltd (NYSE:GENI) closed 3.85 per cent lower at $6.00 per share in New York Monday.