Betfred extends long-running Playtech BGT Sports partnership

Sports betting solutions provider Playtech BGT Sports (PBS) has signed an extension to its long-term partnership with British bookmaker Betfred.

The extended contract runs through until the end of December 2021, and will see PBS continue to service more than 3,000 self-service betting terminals (SSBTs) across 1,700 shops throughout the UK.

PBS said the extension of the successful partnership reflects the growing customer demand for its SSBTs, which have produced double digit revenue growth year-on-year.

“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs,” said Playtech BGT Sports regional manager UK, ROI, Belgium and Italy, Lee Drabwell.

“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”

Betfred Group group chief operating officer Mark Stebbings commented: “Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”

Shares in Playtech plc (LSE:PTEC) were trading at 371.10 pence per share in London earlier Tuesday.